Summary
In the hospitality industry Website is one of the most important tools to increase the establishment revenue especially in the hotel industry. A good hotel website would have large influence on the consumer behavior for their traveling planes and their decision where to book their rooms. Hoteliers must understand the important change in people behavior in traveling process. The past few years’ consumers traveling plane highly depend on their communication with their friend via the social media such as face book or using the Mobil phone by texting, sending pictures, sharing their comment and the review of the hotels. The hotels website has become the backbone of the hotel marketing mix and is the main digital assets of the hotel. Social media means deep user engagement and at this age of time there is a multi-channel interactions and opinion sharing and Most hotel websites are not designed to handle today’s hyper-interactive consumer who’s on the internet almost twenty four hours seven days a week. Hoteliers need to re-design their website make it more attractive and user- friendly and Mobil ready to generate more business .the hotel website must describe all aspects of the hotel products and services by using photos and visual galleries to videos and virtual tours.
Reflection
At this time of age the hotels website is a powerful tool in the market place to increase the hotel revenue. Since the creation of the internet and all the social media channels consumers are getting more dependents on other people view and recommendation to plane their next vacation traveling trip. Before the internet consumer used to consult and book their hotel reservation through a travel agency, but now they are by passing the middle man and going directly to the hotel website after their engagement on one of the social media channels and reviewing other people comment and recommendation and ding that by using their mobile phone to plan and book travel and hotels. Hoteliers are realizing the increase of people booking through their website, that is why they began to remodel or they are re-creating a new website where it is more friendly use, attractive and describe all the hotel service and products using visual design and multi color palette that differentiate them from the competition by delivering a clear and consistence message about their brand and the value consumer will receive and offering promotional packages, discounts and advertising all that on the social media and mobile phones. Hoteliers are become very creative in their website, and they have no longer the choice to keep their old website if they want to be successful, keep-up with the new technology and increase their revenue. Hotel website is the lesser expensive method of advertising and the most effective method and the most cost-efficient revenue generator for their hotels.
Best Practices in Hotel Website Design 2010 by Max Starkov and Denis Strekalov
I completely agree with you. I think that the hotel website is a key component for hotels to keep and attract customers to their hotels. I know from personal experiences with some websites that if they are hard to navigate or have to much going on, on them then I immediately go back to the google search menu and find an easy more enjoyable hotel website.
ReplyDelete“Hotel website is the lesser expensive method of advertising and the most effective method and the most cost-efficient revenue generator for their hotels.”
I also agree with your statement above. I think it is the most cost-efficient revenue generator, and the best method of advertising for hotels too.
I agree with you that a website is a very important tool that any business possesses. In this technological day and age a website holds power for the business through advertising and recruiting. Many consumers now are very technologically advanced and are extremly instant gratiication powered. They expect the best, the fastest way, and the most modern way. A website for a hotel has the opportunity to give a guest all of these necessities. A hotel shows a guest visiually what to expect, as well as an instant gratification to know they have made their reservation, have finished the planing for a vacation or conference, and also can woo a guest technologically through apps, videos, and interactive websites.
ReplyDeleteI agree entirely with the fact that people are using the internet as a main marketing tool for the hotel industry. Many consumers now a days want to know exactly they are purchasing. Therefore the more information these hotel websites provide the easier it will be to sell them the services. For example, hoteliers can take virtual tours of what the certain hotel rooms will look like across the country or have views of the lobby and additional ammenties. Consumers can schedule where and when they want to stay at a hotel without any communication with a person but, simply with a click of their computer mouse. The more this spreads throughout the hotel industry the easier it would be for them to market to a wider audience.
ReplyDeleteI completely agree with this article and your opinion, Marzouq, regarding the best practices in a hotel website design. It is important to represent a hotel on website in a best way. Almost every single person in the world is able to surf on the internet looking for an attractive website with a hotel that they would fulfill all their desires and needs. Some user/mobile friendly or even 360^ pictures of the property would be a good plus for customers. I agree with you Marzouq that keeping up with constantly improving technology will increase the revenue, as well as guest satisfaction.
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